This isn’t just about chasing the algorithm. It’s about being seen, being remembered, and showing up in a way that actually works.
People love to ask, “What time should I be commenting on LinkedIn?” It’s one of those questions that sounds simple, but the answer is a bit more layered.
There’s no single golden hour. No magic window when LinkedIn suddenly rewards you with extra engagement. Timing on LinkedIn is not one-size-fits-all.
But that doesn’t mean timing isn’t important. It absolutely is. The key is to think about it in a way that works for you, not just what might work for the algorithm.
So here are three smart ways to think about when to comment.
1. Right After the Post Goes Live
This is your best-case scenario.
The ideal time to comment is within the first few minutes after someone publishes a post. That’s when the post author is most likely still online. They’re checking who’s interacting, responding to early comments, and watching how the post performs.
If you comment early, your name and face pop up immediately. You become part of the conversation right from the beginning.
Quick tip: Make a note of when people post, a lot of regular posters tend to stick to a fixed time each day.
Being one of the first people to comment makes you more visible. Your comment appears closer to the top, which means more people are likely to see it. You also increase your chances of the post author replying to you directly.
And that’s where relationships start.
Over time, if you keep showing up in that window, the post author starts to recognise you. You’re no longer a random name in the comments. You’re someone who’s consistently present. Someone who engages with intent. Someone they start to trust.
If you’re trying to build visibility with a specific group, prospects, industry leaders, collaborators – this is one of the easiest ways to stay on their radar. Show up, early and often, and contribute something useful.
2. When People Are Naturally Online
You won’t always catch a post the moment it goes live. That’s normal. You’ve got a life.
So the next best option is to comment at times when people tend to be active on LinkedIn. Think about natural usage patterns. For a lot of people, that’s mid-morning, lunchtime, or late afternoon. Some scroll first thing in the morning. Others check in during breaks or before logging off.
The more your timing matches when people are online, the more likely your comment is to be seen. It doesn’t have to be perfect. It just needs to make sense.
Think about your audience. If most of your network is in the UK, time your engagement around typical UK work hours. If you have a global network, consider what overlaps exist across time zones.
When people are around to read what you wrote, your chances of getting seen, replied to, and remembered all go up.
Even if you’re not the first to comment, your input still matters. It still adds value. It still gives people a reason to notice you.
So don’t get caught up in chasing precision. Focus on being thoughtful with your timing and putting yourself in front of people when they’re most likely to be paying attention.
3. When You Can Actually Stick With It
Now for the most important point.
The best time to comment is the time you will actually follow through on. Every day. Not just when you feel like it.
If you try to force it into a time that doesn’t work early mornings when you’re half-asleep, or squeezed between back-to-back meetings you’ll end up skipping days. You’ll feel behind. Eventually, you’ll stop altogether.
Pick a time that feels natural for you.
- Maybe it’s first thing with your morning coffee.
- Maybe it’s during your lunch break.
- Maybe it’s part of your end-of-day wrap-up.
It doesn’t matter when it is. It just matters that you show up consistently.
Routine beats perfect timing every single time. One person commenting every day at 11am will build more traction than someone who comments once a week at the so-called ideal time.
Make it part of your routine. That’s how it becomes sustainable. That’s how it sticks.
Build a Rhythm, Not Just a Reaction
What you’re doing by commenting is building presence.
Every comment you leave is a moment of visibility. It’s a small piece of connection. And those moments add up.
You don’t need to overthink it. You just need to turn up in the right places, at a time that works for you, and do it often.
This is how you stay top of mind. Not by shouting the loudest. But by showing up regularly, being useful, and adding value.
TLDR
Commenting right after a post goes live is ideal. You’ll get noticed faster, and you’re more likely to build relationships.
If you miss that window, aim for times when people are most active on the platform. Think lunch hours, early evenings, or natural breaks in the workday.
But above all, comment at a time you can stick with. If it doesn’t fit into your routine, it won’t last.
Pick a time that works. Try it for a week. Adjust if needed. Then keep going.
Because the real key isn’t perfect timing. It’s consistency. That’s what gets you seen. That’s what builds trust. And that’s what makes your presence matter.