Yes. But only if you know what you’re doing.
At first glance, it sounds ideal. Get someone else to handle the comments. Show up more. Be seen more. Build relationships without burning hours online.
But here’s the truth. If you just hire a VA and tell them to “go comment,” you’re setting both of you up to fail. Badly.
Commenting is not a checkbox task
It’s not like scheduling posts or replying to DMs with a saved reply. Commenting is strategic. It’s where relationships start, visibility builds, and trust gets formed.
So if you plan to hand this off, you need to know exactly how you comment first. That means tone, voice, approach, and intent.
- Do you comment in a friendly, casual way
- Do you like being clever, punchy, or provocative
- Do you ask questions
- Do you add mini insights or observations
- Do you use emojis, or avoid them completely
All of this is part of your style. And if you don’t know it, your VA won’t either.
Which leads to the biggest pain point. You’ll keep asking them to tweak it. Rewrite it. Change it again. It won’t sound like you. You’ll be frustrated. They’ll be confused. It’ll feel awkward for everyone involved.
And that’s not their fault. It’s yours.
Don’t outsource blindly
You can’t outsource a strategy you’ve never tested.
If you’ve never commented consistently yourself, how do you know what good looks like?
How do you know which kinds of comments get replies?
Which ones spark connection?
Which ones lead to DMs?
Without that hands-on experience, you won’t know what to expect or how to measure success. And more importantly, you won’t be able to teach someone else how to replicate it.
So before you outsource it, spend a week or two doing it yourself. See what works. Make notes. Save examples. Track what posts you comment on and what kind of response you get.
You need more than just a voice
Voice is important. Structure is critical.
What types of posts should your VA engage with?
Are you targeting posts from prospects, industry leaders, or niche communities?
Should they leave a short insight?
Should they ask a follow-up question?
Should they agree, disagree, or tag someone else in?
Without structure, your VA is guessing. And guessing leads to random comments that might be off-brand, irrelevant, or even embarrassing.
Give them a commenting framework to follow. Think of it like this:
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Find a relevant post from the approved list
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Scan the angle and decide if there’s something useful to add
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Follow the format — insight, opinion, or question
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Check the tone to make sure it sounds like you
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Post and track replies
Simple, repeatable, and easy to scale once you’ve nailed it yourself.
Curate a contact list
This bit is overlooked far too often. Your VA should not be commenting on just anyone’s posts.
Create an approved list of people. These are the ones you want to be visible to. Potential clients, collaborators, referrers, or respected voices in your space.
This focuses your VA’s time. It keeps your brand in front of the right people. And it avoids the cringe moment of showing up in random threads that do nothing for your business.
Start with 10 to 20 names. Review and update the list weekly. Make it easy for your VA to stay aligned.
Use the right tool to bring it all together
Once you’ve done the groundwork, tools like Commenter.ai make the whole system easier to manage.
Inside the platform, you can set your tone of voice so your VA knows how to write like you. You can upload your approved list so they only see posts from the people who matter. And you can track what’s working all in one place.
It removes all the guesswork. And it stops your VA from relying on AI-generated filler that sounds like a chatbot with a sales quota.
Now your VA has your voice, your strategy, your people, and your direction in one place. That’s how you make commenting a strategic lever instead of a headache.
TLDR
Yes, you can get a VA to comment for you. But only after you’ve done it yourself.
Know your voice. Create a structure. Build your list. Use a tool like Commenter.ai to keep it consistent and scalable.
If you skip the prep, it won’t work. You’ll waste time. You’ll waste money. And it won’t sound like you.
So take a week. Comment yourself. Capture what works. Build your system. Then hand it over without losing your voice.