Commenting on LinkedIn isn’t just being polite — it’s a proven way to boost your visibility, grow your audience, and get more people engaging with your content.
If you’re only posting and waiting for people to notice, you’re essentially invisible. Most people think posting regularly is enough, but the truth is: if you’re not also engaging with others through commenting on LinkedIn, you’re missing your biggest opportunity to grow.
1. People Give Back When You Support Them
When someone sees you commenting on LinkedIn in a thoughtful, genuine way, they take notice. Regular posters know the effort it takes to leave a good comment and they respect it.
This is called reciprocity. People remember who shows up for them, and often they’ll return the favor by liking, commenting, or sharing your posts.
Example: Marketing expert Neil Patel often engages with his audience in the comments, which helps him maintain strong community loyalty.
2. You Get Seen by Their Audience
Every meaningful comment you leave on someone else’s post is a mini-advertisement for you. Their audience sees your comment, clicks your name, and visits your profile. Some will follow you, some will engage with your posts — all because you showed up in their feed.
This isn’t “stealing” an audience — it’s participating in conversations where your voice adds value.
Pro Tip: Check out LinkedIn’s own guide on how engagement works to better understand visibility.
3. Commenting on LinkedIn Builds Real Relationships
LinkedIn is about people, not just posts. When you consistently show up in the comments, people start to recognize you. That familiarity grows into trust, and trust builds engagement on your own posts.
Think of commenting on LinkedIn as the start of a conversation, not a tactic. Real relationships are built in small, consistent interactions.
4. Keep It Authentic — Don’t Fake It
People can tell when a comment is generic or automated. Spammy replies hurt your credibility, and AI-generated fluff without personalization will be ignored.
If you use tools like Commenter AI to help you, make sure to personalize the responses and add your real perspective. A strong comment adds insight, shares personal experience, or highlights a key takeaway from the post.
5. Play the Long Game — Consistency Wins
One comment won’t change your LinkedIn life. The magic comes from showing up again and again. While a single comment might reach 100 people, 100 high-quality comments in a month can put you in front of 10,000+ potential connections.
Internal tip: Check our LinkedIn Content Strategy Guide for ways to integrate commenting into your weekly posting plan.
Choose the right people to engage with — ideally, those whose topics align with yours and whose audience overlaps with the one you want to reach. Big influencers aren’t always the best choice; smaller, relevant voices often bring better results.
Final Takeaway:
Commenting on LinkedIn works because LinkedIn is about people. Show up with your real voice, engage in the right conversations, and add value and your engagement will grow naturally.