Commenting on LinkedIn isn’t just being nice – it’s a way to boost your own visibility and get more people engaging with your posts.
If you’re only posting on LinkedIn and waiting for people to notice, you’re invisible.
Most people think posting regularly is enough. But the truth is, if you’re not also commenting on other people’s posts, you’re missing the biggest chance to grow.
Here’s how it works.
People give back when you support them
When someone sees you commenting on their post in a real, thoughtful way, they notice. Especially if they’re regular posters. They know the time it takes to leave a good comment, and they respect it.
So they come back. They like your posts. They comment on your stuff too.
That’s not random. It’s reciprocity. People remember who showed up for them.
You get seen by their audience
When you leave a meaningful comment on someone else’s post, their audience sees you. And some of them will click your name. They’ll check your profile. Some of them will start following you. Some will read your posts.
This is not stealing. It’s just what happens when you show up in spaces where your voice fits. If someone’s post is getting good attention and your comment adds something, people will notice.
LinkedIn comments build real relationships
LinkedIn isn’t just about sharing ideas. It’s about building connections. The people you comment on start to recognise you. That familiarity grows into trust. Over time, that trust builds more engagement on your own posts.
Think of commenting as the start of a conversation, not a tactic. That’s how real connections are made.
Commenting – Don’t fake it
This is important: people can tell when your comment isn’t real. If it looks like a robot wrote it, or like you didn’t care, it does more harm than good. People know when it’s just a move to get attention.
Automated comments or spammy replies won’t help you. They’ll hurt your credibility. A good comment has a point to make, if you comments just summarise the post, they don’t add to your credibility. Think about it as a mini commentary, highlighting a point in the LinkedIn post which stood out to you or you’ve had a personal experience with. You stand out in the comments by saying something which adds to the post and their authors audience will gain from.
If you’re using AI to help, that’s fine. Tools like Commenter.ai can help you scale commenting and keep it authentic and don’t automate it.
Growing with comments on LinkedIn takes time
Don’t expect one comment to change everything. This isn’t instant. People won’t suddenly love your content just because you showed up once. You will need to comment on someone’s posts on LinkedIn multiple times. Whilst are there are times when one comment get lots of attention, think about it differently, how can you comments earn you consistent attention. One comment might get noticed by 100 people, but 100 comments a month will get you noticed by 10,000 people.
But if you keep showing up, people will notice. It’s consistency that builds momentum.
Choose who you engage with
Commenting on every post you see won’t work. Pick the right people. Focus on the ones who talk about things you care about. People whose audience overlaps with yours. Don’t assume that commenting on LinkedIn posts with the biggest reach means the biggest impact. Some influencers have broad audiences. Look for people who are connected with the right people for you.
If the topics don’t match, you’re just shouting into the void. And don’t hijack other people’s comments to promote yourself. That’s bad manners. The goal is to support and add something useful – not sell. If you want more engagement on your LinkedIn posts, start by showing up for other people. Not with spam. Not with AI fluff. But with your real voice. In the right places. With the right people.
It works because LinkedIn is about people, not posts.