If you’re wondering whose posts you should actually comment on, you’re not alone.
Random commenting doesn’t work.
You need a system – one that helps you build relationships, attract leads, and increase visibility in a focused way.
Over time, I’ve tested dozens of approaches, and one of the most effective strategies I’ve discovered… I actually stole from soccer.
Let me introduce you to the 4-4-2 Strategy™ – a strategy inspired by one of the most popular formations in football (soccer), where:
– 4 players are defenders
– 4 are midfielders
– 2 are attackers
Here’s how you can apply this exact logic to commenting on LinkedIn and get real results.
The 4 Defenders: Your Engagers and Peers
In football, defenders protect the goal.
On LinkedIn, these are the people who support your content consistently and help you stay visible.
Who fits here:
– Peers in your industry
– Direct or indirect competitors
But all of them need to have a similar audience
These are the ones who are more likely to like, comment, and reshare your content if you do the same for them.
How to attract this group:
– Become their fan first: comment with value, tag them, support their content
– Show up early on their posts
– Build a mutual rhythm of engagement
Their job in your system: defend your visibility and keep your content in circulation.
The 4 Midfielders: Your Ideal Clients
In football, midfielders create the scoring opportunities.
In your LinkedIn strategy, these are your target clients – people you want to eventually do business with.
Who fits here:
– Founders, decision-makers, or niche experts who fit your ICP (Ideal Client Profile)
– People who post consistently (at least once a month)
– People who might not know you yet
How to engage:
– Add thoughtful, non-pitchy comments on their posts
– Show up regularly – even when they don’t engage back right away
– Use questions, insights, and empathy to build trust
Their role: set the stage for sales conversations.
The 2 Attackers: Your Influencers
Attackers score goals – and on LinkedIn, your attackers are influencers who can elevate your visibility.
Who fits here:
– Thought leaders in your space
– Big creators with engaged audiences
– People whose endorsement or interaction would move the needle
How to engage:
– Be early – influencers get flooded with comments, so timing is everything
– Add original value – don’t just agree, contribute something smart or bold
– Be consistent and respectful – it may take time to get noticed
Their role: amplify your reach and unlock new opportunities.
Turning the 4-4-2 into a Scalable Commenting System
You don’t have to limit yourself to 10 people – use the 4-4-2 as a ratio:
– 40% Peers / Engagers (Defenders)
– 40% Ideal Clients (Midfielders)
– 20% Influencers (Attackers)
Here’s how it works in practice:
| Daily Comments | Peers | Ideal Clients | Influencers |
| 10 | 4 | 4 | 2 |
| 25 | 10 | 10 | 5 |
| 50 | 20 | 20 | 10 |
Adjust the list size depending on:
– Your available time
– Your goals (more aggressive = larger list)
– Your niche (active users are key)
Tip: Build and manage these lists using the Posts feature inside Commenter AI. It helps you engage at the right time – and track everything easily.
Final Thought: Comment With Purpose, Not Just Frequency
The 4-4-2 strategy gives you structure, but the quality of your engagement still matters most.
– Be early
– Be intentional
– Be generous with your comments
Whether you’re trying to grow your audience, attract leads, or land collaborations – this system will help you engage smarter, not just harder.
And if you ever get stuck or need help building your list, just reach out to:
📧 support@commenter.ai
– Bogomil Stoev
Co-founder & CEO, Commenter AI